Alex Nguyen

Translation tips for selling to Japanese customers

Is Japan on your list for global expansion? It definitely deserves a spot. The Japanese ecommerce market is expected to grow from $52 billion to over $80 billion over the next five years, according to a report by A.T. Kearney. …

  Alex Nguyen

Guide to multilingual customer support

Imagine you’re shopping on a global ecommerce website, browsing and adding items to your cart. Just as you’re ready to pull the trigger, a question pops up in your mind. You scour the website looking for an answer, but can’t …

  Alex Nguyen

Setting goals for localization success in 2016

The new year is right around the corner! Hopefully, your business is finishing off strong. As you look toward 2016, you’ll find that it’s worthwhile to get all your localization goals and plans settled early. With a clearly defined list

  Lauren Van Mullem

The most important questions to ask translation vendors

Does your project require the human touch (human translation or HT), or will machine translation (MT) work well with your text? Maybe the middle-road of post-edited machine translation (PEMT) is precisely what you need. But, if you’re not sure which

  Lauren Van Mullem

Five tips to boost global ecommerce sales this holiday season

As of last year, the overwhelming majority of U.S. shoppers are buying online, and ecommerce sales worldwide hit a record high of $1.3 trillion. The news couldn’t be better for ecommerce predictions for ecommerce sales this holiday season—global sales are

  Lauren Van Mullem

What to consider when choosing a translation approach

You think you know how translation works: you take the words from one language and find their equivalents in another language, right? Sure, there are a few grammatical hurdles and idioms, but it seems like a fairly simple process.


  Lauren Van Mullem

Challenges & quirks in translating social media content

“My dog ate my homework.” 19.

“mein Hund aß meine Hausarbeit.” 26.

“Mi perro se comió me tarea.” 22.

The above numbers may look similar, but when you’re trying to plan out a tweet in translation, the number of characters

  Lauren Van Mullem

Tools and tricks for multilingual social marketing

Managing multilingual social media takes an already complicated job and multiplies it by the number of languages, with a few additional monkey wrenches thrown in. Not only do you have to plan the basic social media strategy for multiple accounts

  Lauren Van Mullem

Translating social media: the pre-social translation flow

Social media works best when paired with other content marketing. It’s a way for you to tell people about your offers and deals, show the new e-book you’ve created, share your latest white paper, and most importantly, engage with your

  Lauren Van Mullem

The basics of multilingual social marketing

How would you feel if you walked into a party, and everyone else was speaking to each other in Spanish—but you only spoke English. Uncomfortable, right? Any good host would make sure you were included in the conversation.

If social